Produced by David Blackwell for Equestrian Publishing Pty Ltd, for a web based advertising deployment for the Knockout Horses subscription service.

This video was my first foray into video advertisement for web deployment, and it was delivered on a tight budget as well as having a quick production turnover (about 2 weeks).

It was designed specifically to be a product illustration in video format – a new way in which customers could be informed about Equestrian Publishing’s products (in this case, the Knockout Horses subscription service). The attractive point about this advertising deployment was that, a lot of information could be absorbed by potential customers in a short space of time (in the video’s case, 3 minutes), and the media would be easily accessible and deployed via a flash video hosting service like YouTube – and subsequently easily integrated into the usual type of email newsletter advertisement campaigns.